We wanted a simple website, figuring it would help you get some of the nice things our clients say about us. Like that we’re patient, accommodating, easy to work with and make it fun.
But in these Google-eyed days, if we want to be seen for more than our creativity, award-winning work, exacting standards and unrelenting customer service, we need to bow to the browsers.
If we want to spread the word about our years of video production experience and expertise beyond our name-dropping client list. Communicate the stories we’ve told in ways that are sizzling, heartfelt, meaningful, mind-changing, game-changing and inspirational. Videos that are watched and re-watched, tweeted, shared, followed and lauded. That make an impression. And measure them.
We have to include this and that and all the search terms and phrases. Like video. Radio. TV. Online. Digital media. Animation. Explainer. Documentary. Recruitment. Training. Onboarding. Corporate. Remote Recording. Virtual Award Video. Virtual Meeting. Education. Whiteboard video. Powerpoint. Keynote presentation. Microsoft Teams and Zoom.
And other more serious stuff, like strategic planning, story development, scriptwriting, content creation, concepts, storyboards, crew, cast, talent, voice-over, actors and editing. Mixing, ingesting, transcoding, colour grading, rendering, synchronizing, bins, timelines, metadata, VR editing, kinetic typography, design, motion graphics, layers, overlays, and closed captioning for AODA compliance.
Subtitling, audio mixing, exporting, uploading, mastering, and soundtrack. Contracts, budgets and schedules. And the acronyms: 2D, 3D, HD, 4k, 360˚.
We need to kowtow to keywords – just one of those annoying, pretentious terms, like IDEATION, that comprises our buzzword blacklist. They confuse people, make them uncomfortable can get clients confused with ‘perceived’ experience. We like to keep it real.
So this is our SEO story. We do it all but don’t want to have to clutter and confuse our website. Our work speaks for itself.
We hope you’re happy, Google.